Benefits of Augmented Reality Campus Tours
As technology evolves, future students will have an additional opportunity to seek higher education: virtual reality tours of colleges. The state director of the state-funded initiative Helping Young People Prepare for College realized that virtual reality could be a way to get students to college across the state if they don’t have time or money for regular face-to-face guidance. Designed as a phone app that could replace physical college campus tours, it could be another way for rural students who aren’t affluent to visit campus without having to travel.
Virtual college tours give students the chance to experience their future campus from the comfort of their school or home. This is particularly beneficial for students with chronic diseases and disabilities who may not have time or energy for traditional college visits. Today I will give some tips on how to attend a college in virtual reality using the popular platform YouVisit.
The latest trend in marketing student enrollment at universities and colleges is immersive virtual campus tours. Even if they are unable to visit campus facilities in person, students can try out an ever-growing range of virtual tours of schools, colleges, and universities. These virtual tours are an untapped marketing tool that offers students and universities alike many benefits.
The invention and continued innovation of virtual reality technology (VR) has enabled colleges and universities to offer virtual campus tours. This has become so popular that it seems to be a win-win situation for admissions students. There is a growing trend for prospective students to opt for multiple college and university options when visiting a campus.
Exploring colleges in virtual reality is a great way for students to discover their preferences for future college choices, as they can visit many different types of universities. From rural students attending major universities in major cities to international students, everyone gets a better idea of what studying abroad looks like than staying at home and exploring a campus from the sofa. It’s another great way to help students think about college and prepare for the transition to higher education.
The North Carolina College System has launched a new VR app that gives prospective students and parents a 360-degree campus tour of 16 of their universities. The school also donates cardboard goggles and headphones to 16,000 students at 21 North Carolina high schools that can use VR experiences to visit campuses. Colleges appear to be an accessible option for students that they may never have considered, by introducing 360 tours using smartphone technology to high schools and could help bridge the income gap for some students.
Temple University went one step further with its virtual tours, turning them into an immersive treasure hunt adventure that aims to encourage budding students to plan a personal campus tour. Temple University’s goal was to produce a unique virtual reality video for prospective students that provides an immersive, high-quality introduction to campus and invites them to visit the campus for their own follow-up to the virtual tours. We spoke to Francesca Reynolds, marketing director at Temple University, to learn more about the motivation behind the virtual tour and the students “reactions.
Generally, it takes a lot of time and money to experience a personal campus tour, not something that high school students have in abundance. If you want to learn more about college on the other side of the country and do not have the time, resources or resources to travel to a traditional visit, a virtual tour can be a good option. For those who don’t want to experience a college tour this way, it could prove to be the best option for those with limitations and not much choice.
VR allows students to replicate the experience of campus tours at lower cost and in less time. This unused marketing tool has many advantages for students and universities alike. A virtual tour of a campus or a classroom can help you make the decision to enroll.
VR can be used as part of university admissions by admissions professionals to give prospective students the chance to visit university campuses with their smartphones, desktops and VR headsets. Offering many prospective students an opportunity to familiarize themselves with their university is a great way to foster trust in the institution. VR gives universities the opportunity to show students that their institution is in a good light and to inspire them to enrol.
Colleges often post images and videos from digital campus tours (think Google Maps Street View) to give prospective students and their parents an idea of what a campus looks like. YouVisit and its partners at colleges and universities have created fascinating virtual campus tours that include 360-degree photographs and videos layered with interactive elements that allow students to walk around your campus and learn about your institution on the go. As with any other central tactic in your admission marketing strategy, it is important that you approach the virtual campus tour initiative with specific goals in mind.
Virtual tours can be a good option if you are interested in learning more about a college on another side of the country but don’t have the time, resources or money to travel for a traditional visit. Students who can not travel the distance for financial reasons can take advantage of virtual college tours to get a taste of what a campus has to offer. You and your colleagues still have an advantage, even if you have to travel in person to visit a campus.
As the total number of enrolments has declined since 2010 and government funding for public institutions has decreased, many schools have turned to recruiting students from abroad to fill the gap. Virtual reality tours offer out-of-state schools the opportunity to compete nationally by offering students in the states the opportunity to experience campus visits. Educators should ensure that FAQs are built into virtual tours, that deadlines are important, that FAQs contain a range of program and scholarship information that can be accessed at any time, and that students can repeat visits.
The ability to insert social media prompts to encourage the sharing of virtual tours is a critical advantage, especially given the many discussions students have about where to study. Many smaller institutions do not have the budget for large, resource-intensive campus tours or the funds to bring top students to campus. Personal tours can be held on specific days, but international students from around the world can access a well-guided virtual tour any day of the year.